How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Dettagli Bibliografici
Autore principale: Akram, Irfan
Altri autori: Mamoon, Mahreen
Natura: Internship report
Lingua:English
Pubblicazione: Brac University 2021
Soggetti:
Accesso online:http://hdl.handle.net/10361/15092