How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Détails bibliographiques
Auteur principal: Akram, Irfan
Autres auteurs: Mamoon, Mahreen
Format: Internship report
Langue:English
Publié: Brac University 2021
Sujets:
Accès en ligne:http://hdl.handle.net/10361/15092