How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Bibliografiske detaljer
Hovedforfatter: Akram, Irfan
Andre forfattere: Mamoon, Mahreen
Format: Internship report
Sprog:English
Udgivet: Brac University 2021
Fag:
Online adgang:http://hdl.handle.net/10361/15092