How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Chi tiết về thư mục
Tác giả chính:	Akram, Irfan
Tác giả khác:	Mamoon, Mahreen
Định dạng:	Internship report
Ngôn ngữ:	English
Được phát hành:	Brac University 2021
Những chủ đề:	Social media Fashion industry Consumer perception Instagram Internet marketing
Truy cập trực tuyến:	http://hdl.handle.net/10361/15092

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