How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Bibliografische gegevens
Hoofdauteur:	Akram, Irfan
Andere auteurs:	Mamoon, Mahreen
Formaat:	Internship report
Taal:	English
Gepubliceerd in:	Brac University 2021
Onderwerpen:	Social media Fashion industry Consumer perception Instagram Internet marketing
Online toegang:	http://hdl.handle.net/10361/15092

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