How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Bibliografiske detaljer
Hovedforfatter:	Akram, Irfan
Andre forfattere:	Mamoon, Mahreen
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2021
Fag:	Social media Fashion industry Consumer perception Instagram Internet marketing
Online adgang:	http://hdl.handle.net/10361/15092

Lignende værker

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Udgivet: (2019)

The Effects of surf excel packaging on consumer perception
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Udgivet: (2023)

The role of digital marketing platform ( Facebook, Instagram, Twitter) on the success of Domino’s Pizza Bangladesh
af: Akhter, Khaleda
Udgivet: (2019)

Consumer perception about Western banking services in Bangladesh
af: Arin, Taslufa Akter
Udgivet: (2014)

Analysis of consumer perception of fairness creams of youth in Dhaka
af: Taksin, Mohsin Uddin
Udgivet: (2016)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
af: Mamun, Md. Abdullah Al
Udgivet: (2018)

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
af: Pantho, Md. Humaun Kabir
Udgivet: (2024)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
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Udgivet: (2024)

The fashion book.
Udgivet: (1998)

Fashion sketchbook /
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Udgivet: (2004)

Rizvi Fashions Ltd.
af: Hossain, Md. Kamal
Udgivet: (2022)

Implementation of tactical strategy to change consumer perception of Fresh Milk Powder
af: Auvik, Shadman
Udgivet: (2021)

Recruitment process of Shade Fashion Ltd.
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Udgivet: (2016)

The Fairchild dictionary of fashion /
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Udgivet: (2003)

A study of the impact of electronic marketing on consumer’s purchasing behavior
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Udgivet: (2018)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
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Udgivet: (2024)

Fashion design drawing course : principles, practice, and techniques : the ultimate guide for the aspiring fashion artist /
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Udgivet: (2003)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
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Udgivet: (2024)

Synthesis of constructs for modeling consumers' understanding and perception of eco-labels
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Daraz and 11.11- How it impacts on consumers purchase behavior
af: Habib, Hafsa
Udgivet: (2024)

Influence of online reviews on purchase intentions
af: Faraz, Nafees
Udgivet: (2017)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

Recruitment and selection process at J & L Fashion Ltd.
af: Rahman, Md. Saidur
Udgivet: (2016)

A critical discourse analysis of Bangladeshi Instagram influencers language
af: Noman, Faria
Udgivet: (2024)

A glimpse at Bangladeshi fashion and lifestyle industry through ICE Today Magazine
af: Sulaiman, Khandokar Asif
Udgivet: (2018)

Training and development at Zaitex fashion LTD
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Udgivet: (2019)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
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Udgivet: (2024)

Analysis of the customers perception on the safeguarding approaches of the British Council
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Udgivet: (2020)

Figure drawing for fashion design /
af: Drudi, Elisabetta
Udgivet: (2001)

Financial performance of Rizvi Fashion Limited
af: Antora, Jannatul Ferdous
Udgivet: (2024)

Tourism in Nepal: a study on tourists’ perception
af: Pokharel, Nanshu
Udgivet: (2023)

Factors affecting consumers buying confectionery products (Chocolate)
af: Evan, Ar-Rafi Ahmed
Udgivet: (2019)

Social media affecting minds and moneybags
af: Tushi, Jannatun Naima
Udgivet: (2022)

Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
af: Dorji, Tandin
Udgivet: (2024)

Consumer’s brand switching tendency inside telecommunication industry
af: Adila, Fariha Noor
Udgivet: (2024)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
af: Karmaker, Samanta, et al.
Udgivet: (2024)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
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Udgivet: (2024)