How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Dades bibliogràfiques
Autor principal:	Akram, Irfan
Altres autors:	Mamoon, Mahreen
Format:	Internship report
Idioma:	English
Publicat:	Brac University 2021
Matèries:	Social media Fashion industry Consumer perception Instagram Internet marketing
Accés en línia:	http://hdl.handle.net/10361/15092

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