Re-branding of a corporate brand: A case on Meghna Group of Industries

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Manylion Llyfryddiaeth
Prif Awdur:	Hossain, Md. Mazid
Awduron Eraill:	Zaman, Raisa Tasneem
Fformat:	Internship report
Iaith:	en_US
Cyhoeddwyd:	Brac University 2021
Pynciau:	Re-branding Corporate brand Meghna Group of Industries MGI
Mynediad Ar-lein:	http://hdl.handle.net/10361/14835

Eitemau Tebyg

Recruitment and selection practices of Meghna Group of Industries (MGI) Ltd.
gan: Afsari, Sakib
Cyhoeddwyd: (2016)

Marketing and Brand Communication of SEBL | DX Group
gan: Bin Azad, Kazi Zonaid
Cyhoeddwyd: (2023)

Re-branding strategy of IPDC Finance Limited and how it’s helping the company to become sustainable
gan: Yasmin, Mahfuja
Cyhoeddwyd: (2018)

The impact of re-branding on the financial aspects of IPDC Finance limited
gan: Sakib Ur Rahman, Mohammad
Cyhoeddwyd: (2022)

Corporate branding : concept and cases\
Cyhoeddwyd: (2005)

Recruitment and selection processes of Meghna Group of Industries Ltd.
gan: Hassan, Md. Rayed
Cyhoeddwyd: (2019)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
gan: Tasnim, Sarah
Cyhoeddwyd: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
gan: Neehal, Saber Hossain
Cyhoeddwyd: (2024)

Global brand power : leveraging branding for long-term growth /
gan: Kahn, Barbara E.
Cyhoeddwyd: (2013)

Brand perception of corporate credit clients of Standard Chartered Bank
gan: Aziz, Shaika
Cyhoeddwyd: (2014)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2002)

An effective approach to launching a brand in Bangladesh
gan: Quader, Fahim
Cyhoeddwyd: (2020)

Employer branding of Robi Axiata Limited
gan: Fayem, Naimul Hasan
Cyhoeddwyd: (2014)

Employer branding of Daraz Bangladesh Ltd.
gan: Chowdhury, Sreejon
Cyhoeddwyd: (2021)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
gan: Sikder, Shahdat Hossain
Cyhoeddwyd: (2017)

Brands and firebrands : insights from experts /
Cyhoeddwyd: (2003)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
gan: Ashraf, Zayed
Cyhoeddwyd: (2024)

Brand activation in below the line marketing
gan: Sutirtha, Shafiqul Islam
Cyhoeddwyd: (2013)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
gan: Bhuiyan, Rafiur Rahman
Cyhoeddwyd: (2019)

Branding practices conducted by Youngbangla
gan: Gomes, Randy Godfrey
Cyhoeddwyd: (2017)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2003)

Role of HR department in Meghna group of industries
gan: Shaon, Ibnun Taihan
Cyhoeddwyd: (2020)

Consumer’s brand switching tendency inside telecommunication industry
gan: Adila, Fariha Noor
Cyhoeddwyd: (2024)

Impact of digital marketing on brand awareness
gan: Mahmud, Frahim
Cyhoeddwyd: (2017)

The relation between brand awareness and repeat purchase
gan: Zaman, Anis Uz
Cyhoeddwyd: (2024)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Cyhoeddwyd: (2005)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
gan: Saswatee, Reevu
Cyhoeddwyd: (2024)

Services marketing and branding strategies of Englishplz Limited
gan: Morshed, Zarif
Cyhoeddwyd: (2024)

Branding and communication mix of Transcom Beverages Ltd
gan: Arefin, Sajid
Cyhoeddwyd: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

A deep dive into the branding strategies of Daraz Bangladesh Limited
gan: Zaman, A K M Naeem
Cyhoeddwyd: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

Study on measuring brand awareness of OPPO Bangladesh
gan: Musavee, Tehsin
Cyhoeddwyd: (2018)

Strategic brand management : creating and sustaining brand equity long term /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (1997)

Marketing practice of the brand “Savlon”
gan: Aric, MD. Samiul Hasan
Cyhoeddwyd: (2023)

How branding is changing the landscape of IPDC Finance Limited
gan: Rodrigues, Melissa Maria
Cyhoeddwyd: (2022)

Impact of digital marketing on brand awareness
gan: Haq, Navid Alvi
Cyhoeddwyd: (2024)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
gan: Fahad, Shafayet Ullah
Cyhoeddwyd: (2024)

Employee branding and employee engagement at Daraz Bangladesh Ltd
gan: Islam Mahim, Nurun Nahar
Cyhoeddwyd: (2023)