Conducting IVR report in Banglalink to measure customer’s engagement towards this operator
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Formatua: | Internship report |
| Hizkuntza: | English |
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BRAC University
2019
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| Sarrera elektronikoa: | http://hdl.handle.net/10361/11381 |
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10361-11381 |
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10361-113812019-09-30T05:22:22Z Conducting IVR report in Banglalink to measure customer’s engagement towards this operator Nowrin, Noshita Ahmed, Shamim BRAC Business School, BRAC University IVR report Banglalink Telecommunication Relationship marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 25). Banglalink Digital Communication Limited, one of the popular and third largest cellular service provider in Bangladesh which has its own IVR system that plays an important role to measure various aspects of customer’s journey and experience towards this operator. Apart from call rates and recharges, Banglalink uses their daily IVR report to identify if their customers are engaging sufficiently with their network. In this report, I have tried to show how Banglalink’s IVR system is operated by the strategic team of Customer Care Department. Moreover, I have tried to give an elaborated idea of making and analyzing IVR report. In addition to that, I have mentioned some observations based on the tasks that I was assigned to do. Based on the observations I have stated some constraints and possible course of improvement depending on my practical experience for the past three months. The report has delivered the information about how effectively IVR performs to measure customers need by the Strategic Team of Customer Care Department. This department efficiently handles all the issues related IVR system with the assistance of IT team. The work process of each and every part is explained in details. Based on the observations, at the end of the report, I have incorporated some recommendations in response to the trend of customer’s engagement rate of Banglalink. Noshita Nowrin B. Business Administration 2019-02-04T06:48:34Z 2019-02-04T06:48:34Z 2018 2018-12-17 Internship report ID 15204099 http://hdl.handle.net/10361/11381 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 25 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
IVR report Banglalink Telecommunication Relationship marketing. |
| spellingShingle |
IVR report Banglalink Telecommunication Relationship marketing. Nowrin, Noshita Conducting IVR report in Banglalink to measure customer’s engagement towards this operator |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Ahmed, Shamim |
| author_facet |
Ahmed, Shamim Nowrin, Noshita |
| format |
Internship report |
| author |
Nowrin, Noshita |
| author_sort |
Nowrin, Noshita |
| title |
Conducting IVR report in Banglalink to measure customer’s engagement towards this operator |
| title_short |
Conducting IVR report in Banglalink to measure customer’s engagement towards this operator |
| title_full |
Conducting IVR report in Banglalink to measure customer’s engagement towards this operator |
| title_fullStr |
Conducting IVR report in Banglalink to measure customer’s engagement towards this operator |
| title_full_unstemmed |
Conducting IVR report in Banglalink to measure customer’s engagement towards this operator |
| title_sort |
conducting ivr report in banglalink to measure customer’s engagement towards this operator |
| publisher |
BRAC University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/11381 |
| work_keys_str_mv |
AT nowrinnoshita conductingivrreportinbanglalinktomeasurecustomersengagementtowardsthisoperator |
| _version_ |
1814309556962983936 |