Review of the IMF's Communications Strategy.
The framework guiding the IMF's communications-established by the Executive Board in 2007-has enabled the institution to respond flexibly to the changing global context. The framework is based on four guiding principles: (i) deepening understanding and support for the Fund's role and polic...
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| Format: | Journal |
| Language: | English |
| Published: |
Washington, D.C. :
International Monetary Fund,
2014.
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| Series: | Policy Papers; Policy Paper ;
No. 2014/037 |
| Online Access: | Full text available on IMF |
| Summary: | The framework guiding the IMF's communications-established by the Executive Board in 2007-has enabled the institution to respond flexibly to the changing global context. The framework is based on four guiding principles: (i) deepening understanding and support for the Fund's role and policies; (ii) better integrating communications into the IMF's daily operations; (iii) raising the impact of new communications materials and technologies; and (iv) rebalancing outreach efforts to take account of different audiences. In addition, greater emphasis has been placed on strengthening internal communications to help ensure institutional coherence in the Fund's outreach activities. Continued efforts are needed to strengthen communications going forward. Several issues deserve particular attention. First, taking further steps to ensure clarity and consistency in communication in a world where demand for Fund services continues to rise. Second, doing more to assess the impact of IMF communications and thus better inform efforts going forward. Third, engaging strategically and prudently with new media-including social media. |
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| Item Description: | <strong>Off-Campus Access:</strong> No User ID or Password Required <strong>On-Campus Access:</strong> No User ID or Password Required |
| Physical Description: | 1 online resource (43 pages) |
| Format: | Mode of access: Internet |
| ISSN: | 2663-3493 |
| Access: | Electronic access restricted to authorized BRAC University faculty, staff and students |