Evian Affinity Case Study: Extending a Brand Successfully Across Markets
| Aineistotyyppi: | Elektroninen Aikakauslehti |
|---|---|
| Kieli: | English |
| Julkaistu: |
MarketLine, a Progressive Digital Media business
|
| Linkit: | Full text available on EBSCOhost[Sep 2005-Sep 2005 Off-campus access |