William O. Bearden. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. SAGE.
Chicago-viite (17. p.)William O. Bearden. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. SAGE.
MLA-viite (8. p.)William O. Bearden. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. SAGE.
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