APA (7th ed.) Citation

Blythe, J. Marketing Planning (1.). Pearson Education UK.

Chicago Style (17th ed.) Citation

Blythe, Jim;Megicks. Marketing Planning. 1. Pearson Education UK.

MLA (8th ed.) Citation

Blythe, Jim;Megicks. Marketing Planning. 1. Pearson Education UK.

Warning: These citations may not always be 100% accurate.