Cita APA (7th ed.)

Malhotra, N. K. Essentials of Marketing Research (1.). Pearson Education UK.

Cita Chicago (17th ed.)

Malhotra, Naresh K;Birks. Essentials of Marketing Research. 1. Pearson Education UK.

Cita MLA (8th ed.)

Malhotra, Naresh K;Birks. Essentials of Marketing Research. 1. Pearson Education UK.

Atenció: Aquestes cites poden no estar 100% correctes.