Integrated Advertising, Promotion and Marketing Communications Global Edition
主要作者: | Clow, Kenneth;Baack, Donald |
---|---|
格式: | 電子 電子書 |
語言: | English |
出版: |
Pearson Education UK,
11/6/13
|
版: | 6 |
主題: | |
在線閱讀: | Full text available on Pearson Off-campus access |
相似書籍
-
Integrated advertising, promotion & marketing communications /
由: Clow, Kenneth E.
出版: (2004) -
Advertising and promotion : an integrated marketing communications perspective /
由: Belch, George E. (George Edward), 1951-
出版: (2010) -
Advertising and promotion : an integrated marketing communications perspective /
由: Belch, George E. (George Edward), 1951-, et al.
出版: (2021) -
Advertising and promotions : an integrated brand approach /
出版: (2012) -
Advertising and Promotion: Communicating Brands
由: Chris Hackley