Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know

Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know

Bibliographic Details
Main Author: Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.;Bendle, Neil T.;Pfeifer, Phillip E.;Reibstein, David J.
Format: Electronic eBook
Language:English
Published: Pearson Education UK, 12/9/08
Subjects:
Business/Management
Electronic books
Online Access:Full text available on Pearson
Off-campus access

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