Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know

Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know

Библиографические подробности
Главный автор: Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.;Bendle, Neil T.;Pfeifer, Phillip E.;Reibstein, David J.
Формат: Электронный ресурс eКнига
Язык:English
Опубликовано: Pearson Education UK, 12/9/08
Предметы:
Business/Management
Electronic books
Online-ссылка:Full text available on Pearson
Off-campus access
Описание
Примечание:<strong>Off-Campus Access:</strong> Athens ID and Password Required
<strong>On-Campus Access:</strong> No User ID or Password Required
Объем:1 online resource
Формат:Mode of access: Internet
ISBN:"9780273722038"
"9780273722045"
Доступ:Electronic access restricted to authorized BRAC University faculty, staff and students

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