Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know

Bibliografische gegevens
Hoofdauteur:	Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.;Bendle, Neil T.;Pfeifer, Phillip E.;Reibstein, David J.
Formaat:	Elektronisch E-boek
Taal:	English
Gepubliceerd in:	Pearson Education UK, 12/9/08
Onderwerpen:	Business/Management Electronic books
Online toegang:	Full text available on Pearson Off-campus access

Omschrijving
Beschrijving item:	<strong>Off-Campus Access:</strong> Athens ID and Password Required <strong>On-Campus Access:</strong> No User ID or Password Required
Fysieke beschrijving:	1 online resource
Formaat:	Mode of access: Internet
ISBN:	"9780273722038" "9780273722045"
Toegang:	Electronic access restricted to authorized BRAC University faculty, staff and students

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