Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know

Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know

Bibliografske podrobnosti
Glavni avtor: Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.;Bendle, Neil T.;Pfeifer, Phillip E.;Reibstein, David J.
Format: Elektronski eKnjiga
Jezik:English
Izdano: Pearson Education UK, 12/9/08
Teme:
Business/Management
Electronic books
Online dostop:Full text available on Pearson
Off-campus access
Opis
Opis knjige/članka:<strong>Off-Campus Access:</strong> Athens ID and Password Required
<strong>On-Campus Access:</strong> No User ID or Password Required
Fizični opis:1 online resource
Format:Mode of access: Internet
ISBN:"9780273722038"
"9780273722045"
Dostop:Electronic access restricted to authorized BRAC University faculty, staff and students

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