Farris, P. W. B. Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know. Pearson Education UK.
Цитирование в стиле Чикаго (17-е изд.)Farris, Paul W.; Bendle. Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know. Pearson Education UK.
Цитирование MLA (8-е изд.)Farris, Paul W.; Bendle. Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know. Pearson Education UK.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.