Παραπομπή σε μορφή APA (7η εκδ.)

Farris, P. W. B. Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know. Pearson Education UK.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Farris, Paul W.; Bendle. Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know. Pearson Education UK.

Παραπομπή σε μορφή MLA (8th εκδ.)

Farris, Paul W.; Bendle. Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know. Pearson Education UK.