Consumer Behaviour and Branding : Concepts, Readings and Cases - The Indian Context
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Pearson India,
6/9/09
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| Edition: | 1 |
| Subjects: | |
| Online Access: | Full text available on Pearson Off-campus access |
| Item Description: | <strong>Off-Campus Access:</strong> Athens ID and Password Required <strong>On-Campus Access:</strong> No User ID or Password Required |
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| Physical Description: | 1 online resource |
| Format: | Mode of access: Internet |
| ISBN: | " "9789332500815" |
| Access: | Electronic access restricted to authorized BRAC University faculty, staff and students |