Kumar, S. R. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context (1.). Pearson India.
Chicago Style (17. basım) AtıfKumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context. 1. Pearson India.
MLA (8th ed.) AtıfKumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context. 1. Pearson India.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..