Kumar, S. R. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context (1.). Pearson India.
Citazione stile Chigago Style (17a edizione)Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context. 1. Pearson India.
Citatione MLA (8a ed.)Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context. 1. Pearson India.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.