Kumar, S. R. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context (1.). Pearson India.
Chicago-viite (17. p.)Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context. 1. Pearson India.
MLA-viite (8. p.)Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context. 1. Pearson India.
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