Kumar, S. R. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context (1.). Pearson India.
Cita Chicago Style (17a ed.)Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context. 1. Pearson India.
Cita MLA (8a ed.)Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context. 1. Pearson India.
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