Kumar, S. R. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context (1.). Pearson India.
Cita Chicago (17th ed.)Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context. 1. Pearson India.
Cita MLA (8th ed.)Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context. 1. Pearson India.
Atenció: Aquestes cites poden no estar 100% correctes.