Cita APA (7a ed.)

Adrian Payne, P. F. (2013). Strategic Customer Management (1.). Cambridge University Press.

Cita Chicago Style (17a ed.)

Adrian Payne, Pennie Frow. Strategic Customer Management. 1. Cambridge University Press, 2013.

Cita MLA (8a ed.)

Adrian Payne, Pennie Frow. Strategic Customer Management. 1. Cambridge University Press, 2013.