Basic marketing research : using Microsoft Excel data analysis /
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2008.
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| Édition: | 2nd ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxix, 4-510 p. : col. ill., col. maps ; 26 cm. |
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| Bibliographie: | Includes bibliographical references (p. 489-498) and indexes. |
| ISBN: | 0132059584 9780132059589 9780131354210 (pbk.) 0131354213 (pbk.) |