Basic marketing research : using Microsoft Excel data analysis /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2008.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxix, 4-510 p. : col. ill., col. maps ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 489-498) and indexes. |
| ISBN: | 0132059584 9780132059589 9780131354210 (pbk.) 0131354213 (pbk.) |