Marketing public health : strategies to promote social change /
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Sudbury, Mass. :
Jones and Bartlett Publishers,
c2007.
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| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Inhaltsangabe:
- Emerging threats to the public's health: the need for social change
- Marketing social change-a challenge for the public health practitioner
- Marketing social change-an opportunity for the public health practitioner
- Emerging threats to the survival of public health
- Marketing public health-a challenge for the public health practitioner
- Marketing public health: an opportunity for the public health practitioner
- Urunana: radio health communication: a case study from Rwanda
- Marketing public health as an institution: a case study
- Applying marketing principles to public health
- The planning process
- Formative research
- Framing and delivering the message: crafting communication strategies
- Translating strategy into tactics
- Working with partners, allies, coalitions, and intermediaries
- Promotional materials and activities
- Monitoring and refining implementation: process evaluation tools
- Outcome evaluation issues and designs
- Overview of common theories and marketing research methods.