|
|
|
|
| LEADER |
02130nam a2200301 a 4500 |
| 001 |
14445604 |
| 008 |
090616s2007 mau 000 0 eng d |
| 999 |
|
|
|c 957
|d 957
|
| 010 |
|
|
|a 2006022680
|
| 020 |
|
|
|a 9780763738914
|
| 020 |
|
|
|a 0763738913
|
| 040 |
|
|
|a DNLM/DLC
|c DLC
|d DLC
|
| 082 |
0 |
0 |
|a 362.1068/8
|2 22
|
| 100 |
1 |
|
|a Siegel, Michael,
|c M.D.
|9 26493
|
| 245 |
1 |
0 |
|a Marketing public health :
|b strategies to promote social change /
|c Michael Siegel and Lynne Doner.
|
| 250 |
|
|
|a 2nd edition
|
| 260 |
|
|
|a Sudbury, Mass. :
|b Jones and Bartlett Publishers,
|c c2007.
|
| 300 |
|
|
|a xx,608 pages :
|b illustration ;
|c 23cm.
|
| 505 |
0 |
|
|a Emerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs --Overview of common theories and marketing research methods.
|
| 541 |
1 |
|
|e 00018595
|
| 650 |
|
0 |
|a Public health
|x Marketing.
|9 26494
|
| 650 |
1 |
2 |
|a Public Health.
|9 26495
|
| 650 |
2 |
2 |
|a Marketing of Health Services.
|9 26496
|
| 650 |
2 |
2 |
|a Social Change.
|9 26497
|
| 700 |
1 |
|
|a Doner, Lynne.
|9 26498
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General Shelf
|
| 942 |
|
|
|2 ddc
|c BK
|
| 952 |
|
|
|0 0
|1 4
|2 ddc
|4 0
|6 362_106880000000000_SIE
|7 0
|9 9421
|a BRACUL
|b BRACUL
|c GEN
|d 2010-04-25
|l 0
|o 362.10688 SIE
|p 3010018595
|r 2010-04-25
|t 1
|w 2010-04-25
|y BK
|x Koha Inventory 2020
|