Principles of marketing /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary (Gary M.)
Format: Book
Language:English
Published: Upper Saddle River, NJ ; New Delhi: Prentice Hall, c1999[reprinted 2000].
Edition:8th ed.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)
Format:System requirements for accompanying computer disc: Windows 95.
Bibliography:Includes bibliographical references and indexes.
ISBN:8120314905