APA-referens (7:e uppl.)

Kotler, P., & Armstrong, G. (1999). Principles of marketing (8th ed.). Prentice Hall.

Chicago-referens (17:e uppl.)

Kotler, Philip, och Gary Armstrong. Principles of Marketing. 8th ed. Upper Saddle River, NJ ; New Delhi: Prentice Hall, 1999.

MLA-referens (8:e uppl.)

Kotler, Philip, och Gary Armstrong. Principles of Marketing. 8th ed. Prentice Hall, 1999.