Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. (1999). Principles of marketing (8th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 8th ed. Upper Saddle River, NJ ; New Delhi: Prentice Hall, 1999.

Citatione MLA (8a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 8th ed. Prentice Hall, 1999.