APA-viite (7. p.)

Kotler, P., & Armstrong, G. (1999). Principles of marketing (8th ed.). Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip, ja Gary Armstrong. Principles of Marketing. 8th ed. Upper Saddle River, NJ ; New Delhi: Prentice Hall, 1999.

MLA-viite (8. p.)

Kotler, Philip, ja Gary Armstrong. Principles of Marketing. 8th ed. Prentice Hall, 1999.