Cita APA (7a ed.)

Kotler, P., & Armstrong, G. (1999). Principles of marketing (8th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 8th ed. Upper Saddle River, NJ ; New Delhi: Prentice Hall, 1999.

Cita MLA (8a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 8th ed. Prentice Hall, 1999.