Consumer behavior : building marketing strategy /

Bibliografske podrobnosti
Glavni avtor: Hawkins, Del I.
Format: Knjiga
Jezik:English
Izdano: Boston, MA, ; New Delhi, : McGraw-Hill/Irwin, 2004.[Reprinted]
Izdaja:9th ed.
Serija:McGraw-Hill/Irwin series in marketing
Teme:
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