Consumer behavior : building marketing strategy /

Manylion Llyfryddiaeth
Prif Awdur: Hawkins, Del I.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston, MA, ; New Delhi, : McGraw-Hill/Irwin, 2004.[Reprinted]
Rhifyn:9th ed.
Cyfres:McGraw-Hill/Irwin series in marketing
Pynciau:
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