Consumer behavior : building marketing strategy /

Consumer behavior : building marketing strategy /

Dettagli Bibliografici
Autore principale:	Hawkins, Del I.
Natura:	Libro
Lingua:	English
Pubblicazione:	Boston, MA, ; New Delhi, : McGraw-Hill/Irwin, 2004.[Reprinted]
Edizione:	9th ed.
Serie:	McGraw-Hill/Irwin series in marketing
Soggetti:	Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

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