Consumer behavior : building marketing strategy /

Consumer behavior : building marketing strategy /

Détails bibliographiques
Auteur principal:	Hawkins, Del I.
Format:	Livre
Langue:	English
Publié:	Boston, MA, ; New Delhi, : McGraw-Hill/Irwin, 2004.[Reprinted]
Édition:	9th ed.
Collection:	McGraw-Hill/Irwin series in marketing
Sujets:	Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

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