Consumer behavior : building marketing strategy /

Consumer behavior : building marketing strategy /

Bibliographic Details
Main Author: Hawkins, Del I.
Format: Book
Language:English
Published: Boston, MA, ; New Delhi, : McGraw-Hill/Irwin, 2004.[Reprinted]
Edition:9th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Consumer behavior.
Classic Catalogue: View this record in Classic Catalogue

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