Consumer behavior : building marketing strategy /

Consumer behavior : building marketing strategy /

Dades bibliogràfiques
Autor principal:	Hawkins, Del I.
Format:	Llibre
Idioma:	English
Publicat:	Boston, MA, ; New Delhi, : McGraw-Hill/Irwin, 2004.[Reprinted]
Edició:	9th ed.
Col·lecció:	McGraw-Hill/Irwin series in marketing
Matèries:	Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

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