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|a Hawkins, Del I.
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|a Consumer behavior :
|b building marketing strategy /
|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
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| 250 |
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|a 9th ed.
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| 260 |
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|a Boston, MA, ;
|a New Delhi, :
|b McGraw-Hill/Irwin,
|c 2004.[Reprinted]
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| 300 |
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|a xxvi, 790p. :
|b ill. ;
|c 25cm.
|e + 1 CD ROM.
|
| 490 |
1 |
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|a McGraw-Hill/Irwin series in marketing
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| 538 |
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|a System requirements for accompying CD ROM.
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