Consumer behavior : building marketing strategy /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA, ; New Delhi, :
McGraw-Hill/Irwin,
2004.[Reprinted]
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| Edition: | 9th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxvi, 790p. : ill. ; 25cm. + 1 CD ROM. |
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| Format: | System requirements for accompying CD ROM. |
| ISBN: | 0070582343 0072536861(alk.paper) 0071214690 (international : alk.paper) |