Hawkins, D. I. (2004). Consumer behavior: Building marketing strategy (9th ed.). McGraw-Hill/Irwin.
Style de citation Chicago (17e éd.)Hawkins, Del I. Consumer Behavior: Building Marketing Strategy. 9th ed. Boston, MA, ; New Delhi,: McGraw-Hill/Irwin, 2004.
Style de citation MLA (8e éd.)Hawkins, Del I. Consumer Behavior: Building Marketing Strategy. 9th ed. McGraw-Hill/Irwin, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.