Hawkins, D. I. (2004). Consumer behavior: Building marketing strategy (9th ed.). McGraw-Hill/Irwin.
Chicago-viite (17. p.)Hawkins, Del I. Consumer Behavior: Building Marketing Strategy. 9th ed. Boston, MA, ; New Delhi,: McGraw-Hill/Irwin, 2004.
MLA-viite (8. p.)Hawkins, Del I. Consumer Behavior: Building Marketing Strategy. 9th ed. McGraw-Hill/Irwin, 2004.
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