APA-Zitierstil (7. Ausg.)

Hawkins, D. I. (2004). Consumer behavior: Building marketing strategy (9th ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Hawkins, Del I. Consumer Behavior: Building Marketing Strategy. 9th ed. Boston, MA, ; New Delhi,: McGraw-Hill/Irwin, 2004.

MLA-Zitierstil (8. Ausg.)

Hawkins, Del I. Consumer Behavior: Building Marketing Strategy. 9th ed. McGraw-Hill/Irwin, 2004.