Hoyer, W. D., MacInnis, D. J., & Dasgupta, P. (2009). Consumer behavior (4th ed.(global text).). Houghton Mifflin Co.; Biztantra.
Cita Chicago (17th ed.)Hoyer, Wayne D., Deborah J. MacInnis, i Pinaki Dasgupta. Consumer Behavior. 4th ed.(global text). Boston : New Delhi: Houghton Mifflin Co.; Biztantra, 2009.
Cita MLA (8th ed.)Hoyer, Wayne D., et al. Consumer Behavior. 4th ed.(global text). Houghton Mifflin Co.; Biztantra, 2009.
Atenció: Aquestes cites poden no estar 100% correctes.