Marketing : concepts and strategies /
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Boston : New Delhi :
Houghton Mifflin Co. ; Biztantra,
c2005 [printed 2009]
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| Édition: | Twelve edition (Indian Adaptation) |
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| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxxi, 750, [115] pages : color illustrations, color maps ; 29 cm. |
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| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9788177225204 0618474455 (library ed.) 0618474463 (student text) |