Marketing : concepts and strategies /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston : New Delhi :
Houghton Mifflin Co. ; Biztantra,
c2005 [printed 2009]
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| Edition: | Twelve edition (Indian Adaptation) |
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| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxxi, 750, [115] pages : color illustrations, color maps ; 29 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9788177225204 0618474455 (library ed.) 0618474463 (student text) |