Pride, W. M., & Ferrell, O. C. (2005). Marketing: Concepts and strategies (Twelve edition (Indian Adaptation).). Houghton Mifflin Co. ; Biztantra.
芝加哥风格引文Pride, William M., 与 O. C. Ferrell. Marketing: Concepts and Strategies. Twelve edition (Indian Adaptation). Boston : New Delhi: Houghton Mifflin Co. ; Biztantra, 2005.
MLA引文Pride, William M., 与 O. C. Ferrell. Marketing: Concepts and Strategies. Twelve edition (Indian Adaptation). Houghton Mifflin Co. ; Biztantra, 2005.
警告：这些引文格式不一定是100％准确.