Pride, W. M., & Ferrell, O. C. (2005). Marketing: Concepts and strategies (Twelve edition (Indian Adaptation).). Houghton Mifflin Co. ; Biztantra.
Chicago Style (17. basım) AtıfPride, William M., ve O. C. Ferrell. Marketing: Concepts and Strategies. Twelve edition (Indian Adaptation). Boston : New Delhi: Houghton Mifflin Co. ; Biztantra, 2005.
MLA (8th ed.) AtıfPride, William M., ve O. C. Ferrell. Marketing: Concepts and Strategies. Twelve edition (Indian Adaptation). Houghton Mifflin Co. ; Biztantra, 2005.
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